Blog

21 Marzo 2013
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VIDEO Palestra della Scrittura

Il linguaggio della salute – la cura delle parole al Niguarda

Paolo Carmassi e Alessandro Lucchini

Ecco un estratto del convegno organizzato dalla Palestra della scrittura il 20 dicembre 2012 all'ospedale Niguarda.

Pe

22 Settembre 2012
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VIDEO Palestra della Scrittura

Da convincere a vincere con

Paolo Carmassi

Il modello di Paul Le Roux e Cicero: leve per convincere (vincere-con) e i suggerimenti di Cicerone.

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Sei cappelli e lavoro di gruppo 2/2

Paolo Carmassi

Tecnica ideata da Edward De Bono. Propone una distinzione in sei diversi modi di pensare, visualizzabili in sei cappelli di colori diversi. Quest

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Sei cappelli e lavoro di gruppo 1/2

Paolo Carmassi

Tecnica ideata da Edward De Bono. Propone una distinzione in sei diversi modi di pensare, visualizzabili in sei cappelli di colori diversi. Quest

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Livelli di pensiero, livelli logici

Paolo Carmassi

Teorizzati da Robert Dilts, il quale si è ispirato al lavoro di Gregory Bateson. Consentono di gestire con maggiore coerenza e precisione la com

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Come usare la punteggiatura: ritmo e tono di voce

Silvia Frattini

Come lavorare sullo stile.

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Valorizzare la forma: layout e microcontenuti

Silvia Frattini

Perché curare anche gli aspetti più piccoli.

22 Settembre 2012
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VIDEO Palestra della Scrittura

Presentare le idee: modularità e leggibilità

Silvia Frattini

Come presentare un contenuto chiaro e piacevole.

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Potenziare i passaggi logici: i connettivi

Silvia Frattini

Come ottenere la giusta fluidità del testo.

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Strutturare il testo: blot, blim, blob

Silvia Frattini

Dove posizionare l`informazione principale in base ai diversi obiettivi di comunicazione.

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