22 Settembre 2012
/
VIDEO Palestra della Scrittura

Convincere è manipolare?

Alessandro Lucchini

La parola "convincere" è spesso associata a valori negativi: ma la manipolazione npn è altro che la tecnica del dialogo. Parte importante:

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Metodo CRG: calibrazione, ricalco, guida

Alessandro Lucchini

Come riconoscere le caratteristiche espressive dell`interlocutore; come riprodurle per entrare in buona relazione; come usare le leve giuste

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Realtà e rappresentazione

Alessandro Lucchini

Come il nostro pensiero elabora la realtà che ci circonda e poi ispira il nostro linguaggio. Gli allenamenti della Palestra della scrittura

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Dal testo all’ipertesto

Alessandro Lucchini

Il passaggio dalla scrittura su carta a quella sul web: analogie e differenze per una comunicazione efficace nel web. Gli allenamenti della

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Il linguaggio dei sensi

Alessandro Lucchini

Visivi, audiviti e cenestesici: i sistemi rappresentazionali. L`organo sensoriale privilegiato nel raccogliere ed elaborare le informazioni

22 Settembre 2012
/
VIDEO Palestra della Scrittura

La comunicazione scritta

Alessandro Lucchini

Estratto della lezione del 19 aprile: master rp impresa relazioni pubbliche comunicazione comunicazioni.

Video non disponibile. In fas

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Operatori modali: chiavi per il cuore

Alessandro Lucchini

Alcuni verbi esprimono il modo in cui le persone operano, il modo in cui il loro cervello prende una decisione. Ci aiutano a farci accoglier

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Lezione muta

Alessandro Lucchini

Esperimento formativo all`università IULM di Milano. Una lezione di scrittura fatta come una pagina: solo parole scritte e immagini. Una pa

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Cosa c’è di nuovo nel business writing

Alessandro Lucchini

Intervista ad Alessandro Lucchini dalla Camera di Commercio di Milano. Si parla di: cosa c`è di nuovo nella scrittura professionale; quali

22 Settembre 2012
/
VIDEO Palestra della Scrittura

Story writing

Lorenzo Carpané

C'è chi lo chiama "narrative business writing", chi "story-writing", chi "narrazione organizzativa", chi "autobiografia d`impresa". Imparare a

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